Running a successful landscaping business is about more than just doing great work—it’s about keeping your customers coming back season after season. Repeat customers are the backbone of a sustainable service business.
They not only provide consistent income, but they also tend to refer you to friends and neighbors (especially if their lawn becomes the envy of the block).
Here’s how to turn one-time landscaping jobs into long-term relationships.
1. Build a Memorable First Experience
The first impression you make on a customer sets the tone for your entire relationship. Show up on time, be professional, communicate clearly, and over-deliver on expectations. Small touches like sending a thank-you text or leaving a handwritten note after the job can leave a lasting impression.
Pro tip: After the first job, follow up with a request for a review. Not only does this show you care about their opinion, but positive reviews build credibility for future customers.
Use NiceJob to automatically request and manage your reviews —it’s hands-off, easy, and effective.
2. Keep In Touch with Your Customers
Don’t let your customers forget about you. Regular follow-ups, seasonal maintenance reminders, or even just a quick “Hope you’re enjoying the new patio!” message can go a long way. You can use email, text messages, or even postcards—whatever suits your brand and audience.
The key is to provide value, not just sales pitches. For example:
- Share tips on lawn care for different seasons.
- Recommend when it’s time to trim hedges or fertilize.
- Offer early-bird discounts for spring cleanup or fall prep.
Want to take it to the next level? NiceJob Pro customers can enroll their customers in Get Repeats campaigns to make sure a follow-up service is always booked. It’s customizable, automated, and can be set up in just minutes.
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With NiceJob automate customer booking reminders to turn your most valuable clients into regulars, and boost your profits with friendly scheduled messages that make re-booking a breeze.
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3. Offer Maintenance Packages or Loyalty Programs
Maintenance packages create a steady stream of revenue and give customers peace of mind knowing you’ll take care of their yard regularly. You can also introduce loyalty rewards like a free service after every five visits or discounts for long-term contracts.
The easier you make it for customers to keep working with you, the more likely they’ll stick around and refer their friends.
4. Showcase Your Work—and Your Reputation
People are more likely to hire (and rehire) landscapers they trust. That’s why showcasing your best work and glowing customer reviews is crucial. Keep your website and social media filled with before-and-after shots, time-lapse videos, and happy customer testimonials.
Pro Tip: Want to collect more reviews without lifting a finger? NiceJob helps you automatically gather customer feedback and turn it into powerful marketing content.
Get 4x more reviews for your landscaping company
NiceJob’s set-and-forget customer review software automatically gets you reviews and shares them on Facebook, Instagram, and more so you can become top rated.
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5. Ask for Feedback—and Act on It
Encouraging customers to share their thoughts after each job shows you value their input and want to improve. More importantly, it helps you fix small issues before they become reasons for them not to call you back.
A quick survey or review request after each job can provide the insights you need to improve and the social proof you need to grow.
Final Thoughts
Getting repeat customers in the landscaping world is all about relationships. When you make a strong first impression, stay top of mind, and show that you care, customers are far more likely to call you again—and refer others.
And if you want to streamline your review requests, boost your reputation, and grow your business with minimal effort, check out NiceJob. It’s the simplest way to turn happy customers into repeat business—and even more happy customers.
How Evergreen Cleaning Increased Their Monthly Revenue by $20k with NiceJob Pro
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